- In the law of trademarks, a trademark, logo or business name so close to that of a pre-existing example that confusion might arise among potential customers. For a complaint to succeed, the products or businesses must be directed at similar markets or geographic areas.
Business law dictionary. 2015.
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confusingly similar — In trademark law, when a trademark, logo, or business name is so close to that of an already existing trademark, logo, or name that the public might misidentify the new mark with the older one. Such confusion may not be found if the products or… … Law dictionary
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